Our Services

Every Door Direct Mail® (EDDM) Services

Reach Every Household. Boost Your Local Impact.

Looking for a cost-effective way to promote your business across entire neighborhoods without buying expensive mailing lists? ValuDirect’s EDDM (Every Door Direct Mail®) service makes it simple to get your message into every home in your target area.

With ValuDirect, you get a fully managed EDDM solution—from identifying the best carrier routes and handling all USPS requirements to printing and delivering high-quality postcards. Whether you’re promoting a grand opening, seasonal offer, or ongoing service, we help you maximize visibility and generate real results within your local community.

Happy entrepreneur putting document in an envelope working at office

Close-up Of Man's Hand Taking Letter From Mailbox Outside House

What Is Every Door Direct Mail®?

EDDM is the most affordable method for distributing large, stand-alone postcards to every address in your chosen area. No mailing lists or data purchases needed—just high-impact, USPS-approved mailers delivered to the households you want to reach.

With EDDM, you can:

Target by ZIP code, radius, or carrier route
Focus on residential neighborhoods or entire communities
Eliminate costly list rental fees
Ensure 100% saturation in your selected area

Why Direct Mail Still Works—Better Than Ever

Direct mail continues to be one of the most effective marketing channels available today. With an average response rate of 9%—compared to just 1% for email—it’s clear that print makes an impact. Studies show that 92% of consumers are driven to online or digital activity after receiving mail, and 87% have made an online purchase as a direct result.

When combined with digital strategies, direct mail acts as a powerful anchor that lifts overall conversions by 10% to 25%. It’s memorable too—48% of recipients retain direct mail for future reference, and 44% visit the brand’s website afterward. It’s not just about impressions. Direct mail moves people to act—online and in-store. Whether it’s scanning a QR code, redeeming a coupon, or visiting your website, mail gets results.

Woman getting letters from box on light background

Silhouette Of Delivery Courier With Cardboard Boxes On Trolley Near The Van At Sunset

Why Choose ValuDirect for Your EDDM Campaign?

ValuDirect is a proud USPS Business Alliance Partner for EDDM, trusted by national brands and small businesses alike. We simplify the process from start to finish, managing everything so you don’t have to. We also operate our own dedicated EDDM production facilities, giving us full control over turnaround times and print quality. Most campaigns hit mailboxes within 10–14 days of receiving final artwork.

A Man Walking Beside USPS Mail Van More info Share

Targeted Route Analysis

We identify the best USPS carrier routes based on your target audience’s location and demographics.

Custom Design

Our design team creates eye-catching, brand-consistent postcards that capture attention and drive action.

High-quality Postcard Printing

We produce vibrant, professional-grade postcards using premium materials and finishes.

Sorting, Bundling, and USPS Prep

Every order is precisely sorted, bundled, and prepared according to USPS EDDM guidelines.

Postal Service Van Parked on a Street Sidewalk

Delivery to Local USPS Facilities

We handle timely delivery of your mailing bundles directly to the appropriate USPS distribution centers.

Postage and Final Distribution

We manage postage and ensure your postcards reach every household in your selected delivery zones.

Scalable for Any Business

Whether you’re targeting 5000 homes or 50,000, EDDM is scalable and efficient. You can tailor your campaign to neighborhoods with the highest potential, test new markets, or support seasonal promotions with ease.
Small businesses love that they can start small and grow—with no mailing list required.